Lobster campaign tills new ground in marketing strategy

by Ruth Leubecker

As two of its largest markets struggle mightily, the lobster industry is striking new inroads to broaden its consumer base.

With restaurants running at reduced capacity and cruise ships shut down, lobster processors are campaigning to attract markets closer to home -- and that would be home cooks.

“With the pandemic, everyone’s already cooking at home,” says Marianne LaCroix, executive director of the Maine Lobster awe want them to be cooking lobster.”

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